Quantcast
Channel: Marketing Science Consulting Group, Inc. » estimates
Viewing all articles
Browse latest Browse all 3

The iPhone 5′s "Unprecedented" Demand (AAPL)

0
0

Source: http://www.businessinsider.com/chart-of-the-day-the-iphone-5s-unprecedented-demand-2011-9

Apple’s reported decision to release a new iPhone in the fall, as opposed to the summer, will deliver massive sales, writes RBC analyst Mike Abramsky in a note.

RBC surveyed 2,200 consumers and found “unprecedented demand,” with 31% of consumers very/somewhat likely to buy an iPhone 5, which is stronger than the 25% of consumers that were very/somewhat likely to buy an iPhone 4, when RBC did the same sort of survey before it launched.

Further, Abramsky says that Apple’s delay could cause a bigger upgrade from existing iPhone owners, since the iPhone 4 is 15 months old. He says 66% of existing iPhone owners are very/somewhat likely to buy a new iPhone.

He’s bumping his estimates for Apple’s 2012 fiscal year as a result. He thinks the company sells 110 million iPhones, generates $140 billion in sales overall, and earns $34.50 per share for fiscal 2012. 

chart of the day rbc iphone 5 demand

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)


Viewing all articles
Browse latest Browse all 3

Latest Images

Trending Articles





Latest Images